07

Graphic devices

07

Graphic devices

07

Graphic devices

Our graphic devices support and extend the DGG visual identity. Developed from the underlying geometry of the brand, these elements can be used to frame content, create hierarchy, or add subtle impact within layouts. They should be applied with care and purpose, ensuring they enhance communication and contribute to a unified visual style across all applications.

DOWNLOAD ASSETS

Our graphic devices support and extend the DGG visual identity. Developed from the underlying geometry of the brand, these elements can be used to frame content, create hierarchy, or add subtle impact within layouts. They should be applied with care and purpose, ensuring they enhance communication and contribute to a unified visual style across all applications.

DOWNLOAD ASSETS

Our graphic devices support and extend the DGG visual identity. Developed from the underlying geometry of the brand, these elements can be used to frame content, create hierarchy, or add subtle impact within layouts. They should be applied with care and purpose, ensuring they enhance communication and contribute to a unified visual style across all applications.

DOWNLOAD ASSETS

Capital flow lines

The Capital flow lines are a core brand device used to express energy, movement and the mobilisation of investment capital. They should be applied thoughtfully and with intention, acting as a subtle atmospheric layer or directional accent rather than a dominant visual feature.

Placement and composition

The Capital flow lines should always be positioned toward the bottom of the layout, acting as a grounding element that anchors the composition. Their low placement creates intentional asymmetry and visual tension, helping to introduce energy and forward momentum without distracting from primary messaging. The lines should not be centred or used in the top half of layouts, and should maintain a consistent visual relationship to the lower margin across applications. Where necessary, spacing may be adjusted to preserve balance and legibility, but the overall principle of bottom-weighted placement must be retained.

  • Use horizontal orientations only

  • Do not place behind text or dense content

  • Allow adequate margin / breathing space above and below

  • Use to guide, not obstruct, reading direction

Recommended usage

Use to introduce a sense of momentum or progression within layouts.

Most appropriate on:

  • cover pages

  • section openers

  • digital headers

  • presentation title slides

May be used statically or with gentle motion in digital environments Lines should retain their original curvature and rhythm (no distortion).

Colour and styling

Use the approved multi-colour set only and avoid heavy contrast or visual noise in busy layouts.

Do not:

  • recolour outside of the brand palette

  • adjust opacity

  • use as a decorative fill pattern

  • crop in ways that break the flow

  • apply drop-shadows, gradients or effects

  • scale disproportionately or warp the curves

Usage examples

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Emblem

The Emblem is derived from the core shape within the logo and functions as a flexible brand asset. It may be used to introduce visual interest, create focal points within layouts, or support hierarchy across communications.

Usage examples

The emblem may be used as a solid graphic device, as a container for our brand strapline, or as a photographic mask to create distinctive, brand-led compositions.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Strapline lockup

The Strapline lock-up is a typographic device that reinforces DGG’s core purpose message. It is designed as a fixed composition, with defined typography, alignment and hierarchy to ensure consistency wherever it appears.

Its role is to amplify the brand narrative, complementing (but not replacing) the logo or primary headline.

Usage notes

The Strapline lock-up is a controlled brand device and should be used selectively to reinforce the DGG purpose message. It is intended for use on key communications such as cover pages, section openers, presentation title slides and brand-led materials where the strategic positioning needs to be emphasised.

Recommended usage

Use on key brand and corporate communications such as:

  • cover pages

  • section openers

  • presentation title slides

  • thought-leadership and positioning materials

  • Apply as a supporting brand expression, not a primary title

  • May be used alongside the logo where hierarchy allows

  • Scale may be adjusted to suit layout, provided legibility is retained

Placement and composition

  • Maintain sufficient clear space around the lock-up

  • Avoid placing over complex imagery or busy textures

  • Ensure it does not compete with headlines, data or key messaging

  • The wording, alignment and typographic structure must remain unchanged

Colour and styling

Use approved colour variants only (primary or monochrome)

Do not:

  • apply gradients, outlines, shadows or effects

  • use decoratively or as a repeated graphic motif

  • substitute it for messaging, headlines or campaign copy

  • distort, stretch or alter the composition

  • create new variants or alternative strapline wording

  • recreate, re-type or modify the typography

Usage examples

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Please note:

These examples are indicative rather than prescriptive and are intended to illustrate how the graphic device can add visual interest and coherence while maintaining a clear relationship to the core brand identity.

Download assets

DGG graphic devices

DOWNLOAD

DGG graphic devices

DOWNLOAD

DGG graphic devices

DOWNLOAD

06

Colour

06

Colour

06

Colour

08

Photography

08

Photography

08

Photography